Outdoor signage requires minimal wording and perfectly connected visuals to quickly make the point. The first three Billboards shown above won Honorable Mention National OBIE Awards for Excellence in Outdoor Advertising. While working as an art director at Ketchum advertising agency it was our charge to share simple water saving tips during the drought, such as turning the faucet off, adding a hose bib, and taking 5 minute showers. We decided to be simply but have fun. Visuals, strong headlines and one small logo did the trick. We used photography and then enhanced them with illustration. Asking the consumer to stop using our product was a fun exercise. The campaign convinced home owners to conserve 25-35%.
Alta Bates Summit Medical Center BusBoard for Orthopedics Service Line
CATEGORY Outdoor Billboards and Busboards
CAPABILITIES Art direction, layout, color, typography
Bay Meadows Race Track. Goal was to get consumers back to the track, using creative copywriting and simple racetrack logo icons. We also aimed to attract families with great entry pricing, fun foods, exciting horse racing and fun give-aways— each weekend. We designed Print ads, outdoor boards and radio commercials were used in the campaign. The campaign offered simply designed outdoor boards: 1. The Only Sport that Pays It's Fans and 2. Our Athletes Are So Tough They Sleep Standing Up
Alta Bates Summit Medical Center BART Boards for Cardiology & OB/GYN Service Lines