As the Graphic Designer on the Barnwood Vineyards account as well as the sister business: Laetitia Vineyards and Winery in Arroyo Grande, CA, I worked on the print collateral the owner needed to get the word out to the consumer and trade audiences. Consisting of 9 x 12 pocketed folders, product line sell sheets, table tents for local restaurants and bars, postcards for wine tasting room and direct mail use and Tri-fold brochures. I redesigned the Barnwood logo, designed the look and feel of the two very distinct properties, handled the product photoshoots and print production of all the pieces.
CATEGORY Print, Collateral: Pocket folders, Postcards, Sellsheets,
Tri-Fold Brochures and Table tents
CAPABILITIES Art direction, layout, color, typography
CATEGORY Print Campaign, Collateral: Sellsheets
CAPABILITIES Art direction, layout, color, typography
As the Creative Director and Graphic Designer with Ketchum Advertising we were tasked with repositioning Wente Winery. We started with getting to the root of why they hold such a rich tradition within early California wine history. One of three Ads created shares the true answer to why their wine is so good. It lies in the sandy loam of Livermore Valley. Golden ingredients. We set the soil on textured papers and had glasses of wine in the same shot with the shadow. The other ad romanced the owners, Phil and Eric on their vineyard property on horseback. It announced the opening of their Restaurant at the Estate Winery. They also grow their own produce and raise their own beef.
